Hype Wars

Fight to collect the most HYPE! In a post E2+1 world, what people thought would be a renaissance of game announcements, was anything but. It turns out the hype train had no brakes and couldn't be stopped. Game marketing turned into a non stop hype war that made The Console Wars a faint memory. Hype changed from excitement and fun into a make or break resource. The more hype you had, the more games you could sell. The hype train only made one stop: E4 (Electronic, Entertainment, Exaggeration Expo). Here, consoles and hardware became the weapons of choice and studios were on the line. By show close, the one with the most hype would win the show and have secured enough riches for the next investor call.